Jul 29, 2022
SucSEED welcomes Seekho, an Edutainment Startup, to #SucSEEDFamily!
Seekho is making learning simple and fun, by combining educational content with entertaining byte-sized videos, defining a whole new category of ‘Edutainment’ content platforms. The current round is led by SucSEED Indovation Fund and WeFoundersCircle, with participation from Toppr’s Cofounder Hemanth Goteti and other top executives.
They are already backed strongly by PointOne Capital, 3one4 Capital, First Cheque, Callapina Capital, and successful leaders including Anupam Mittal (People Group), Gaurav Munjal (Unacademy), Ramakant Sharma (Livspace), Zishaan Hayath (Toppr), Dinesh Goel (Aasaanjobs), Alok Mittal (IAN), Miten Sampat (CRED), Aakrit Vaish (Haptik), Harsh Shah (Fynd) and Harpreet Singh (Cocubes).
Seekho (known as SeekhoApp on Playstore) is building Tik-Tok for education where users can upload and share bite-sized content to engage and hook the users for a longer period of time and it will gain popularity by increasing the average time spent on the app. The majority of the players in the education space are offering the full-fledged 12–14 hours long courses which only have a 4–5% of completion rate while SeekhoApp offers both bite-sized content as well as full-fledged courses.
It offers Gamification in learning involving using game-based elements
such as point scoring, peer competition, teamwork, and score tables to drive engagement, help students assimilate new information, and test their knowledge.
Seekho is founded by Rohit Choudhary, Yash Banwani and Keertay Agarwal.
Rohit comes with 5+ years of experience in product management. He previously worked with Ultratech Cement, Toppr and Kuku FM. Alumni of IIT-Kanpur.
Yash comes with 5+ years of experience as a software engineer. He previously worked with Kuku FM, Next Education. Alumni of IIT-Kanpur.
Keertay comes with 5+ years of experience as a Business Analyst. He previously worked with Kuku FM and Team Computers. Alumni of IIT-Kanpur.
“We are thrilled to have WFC, SucSEED as strategic investing partners, especially at this time when we are seeing really promising results from the launch of Seekho PLUS subscriptions with operational profitability right from early stages. With them joining, we intend to scale up quickly and reach 1 Lakh paying subscribers in the next 6 months”, said Rohit Choudhary, Co-founder and CEO.
“We know that educational videos like how-to’s and fun facts are massively popular on social platforms like Instagram and Youtube, but their credibility and usefulness are huge concerns for the users, we are building for this massive need of meaningful entertainment, making it both useful and engaging for our users”, said Yash Banwani, Co-founder and CTO.
“We have recently launched monetization with an all-in-one subscription model and have grown to 10,000 paying subscribers in less than 3 months, that too being over 100% profitable on operations”, said Keertay Agarwal, Co-founder and COO.
Speaking on why have they invested in Seekho, Vikrant Varshney, Co-Founder & Managing Partner of SucSEED Indovation Fund said, “According to Kalaari Capital, There are currently over 637Mn smartphone users and 448Mn social media users in India, it is expected to be over 900M smartphone users and 650M social media users by 2026. Seekho enables users to discover skills through interactive video & quiz-based lessons and also enables creators to monetize at scale. Seekho differentiates itself from the majority of the players in the education space by offering both bite-sized content as well as full-fledged courses.”
About SucSEED Indovation Fund — SucSEED Indovation Fund (SIF) is an AIF Cat-1 Venture Capital Angel Fund with a ₹100 crore corpus and has grown out of SucSEED Angel Network (SAN) and IIITH Tech Ventures, an early-stage tech seed initiative with IIIT Hyderabad Foundation. General Partners of the Indovation Fund have 100+ years of cumulative experience within technology, fund management, and start-up ecosystem and have already invested in 60+ startups. SIF attempts to support Indian Innovation for mass needs in the following Six (6) sectors — EdTech, FinTech, Health-tech, Security & RegTech, Enterprise & MSME SaAS, and Digital Economy & Emerging Tech.
