SucSEED backs Cashvisory, India’s first gamified robo advisory platform!

SucSEED Indovation Ventures
5 min readJan 2, 2024
SucSEED backs Cashvisory, India’s first gamified robo advisory platform!

Financial advisory platform Cashvisory has secured Rs 1.2 crore in pre-seed funding. The round was spearheaded by SucSEED Indovation Fund, along with participation from EvolveX of We Founder Circle. Other Angel Investors include Ashok Agrawal (MD, RPI eSolutions Pte Ltd), Upasana Koul (Co-founder and Director at Eleveight), and Deepika Asthana and Upasana Kaul (Co-founders — Eleveight), among others.

Founded by Arpita Sinha and Utkarsh Choudhary. Cashvisory is India’s first financial GPS, developed with the mission to empower every individual, irrespective of their knowledge, skills and background, to make financially-savvy decisions and achieve their life goal. The company aims to solve the financial advisory gap for the youth of India in the most youthful way possible.

Cashvisory provides a completely digital DIY platform to help individuals make key financial decisions by giving them a big picture view of their finances.

Unlike other investment platforms, Cashvisory provides a guided journey to users in their pre-investment phase, and makes choosing financial products easy for those even without a background in finance. The gamified platform with real-time what-if analysis is first of its kind with relevant easy-to-digest bite-sized content that simplifies the jargons and financial concepts for the users along the way.

Vikrant Varshney, Cofounder & Managing Partner of SucSEED Indovation Fund

Speaking on their investment reasons; Vikrant Varshney Co-Founder & Managing Partner of SucSEED Indovation Fund, said “Cashvisory resembles a financial GPS, a tech-enabled guidance that charts the user’s path towards wealth-building. It leverages technology and automation and minimizes overheads associated with traditional advisory services. Robo-advisory services are gaining momentum as an alternative to traditional wealth management models. According to Statista Report, Global assets under management (AUM) in this market are projected to reach around $56.58 Bn by 2027, with a 14.01% CAGR between 2023 and 2027. Factors such as digital technology adoption and demand for user-friendly financial solutions contribute to this growth.

Cashvisory Co-Founders Utkarsh Choudhary and Arpita Sinha

Utkarsh Choudhary, the Founder and CEO of Cashvisory said, “With Cashvisory, the youngsters no longer have to miss out on the most important compounding opportunities of their life, because they did not know where to start or where to avail the best advice from. We aim to make quality financial advice affordable and accessible to every young professional which has so far been restricted to the high net worth individuals (HNIs).”

He further added that “The seed funding we raised from SucSEED Indovation Fund and such established Angel Investors will help us roll out our go-to-market and provide tailored investment portfolios including stocks and small cases, as well as launch our AI-driven mobile app”.

About SucSEED Indovation Fund — SucSEED Indovation Fund (SIF) is a SEBI regulated AIF Cat-1 Venture Capital Angel Fund with clear focus on early-stage tech seed initiative. General Partners of the Indovation Fund have 110+ years of cumulative experience within technology, fund management, and start-up ecosystem and have already invested in 65+ startups. SIF attempts to support Indian Innovation for mass needs in the following Seven (7) sectors —




Security & RegTech

EnterpriseTech SaAS

Gaming Sports & MediaTech

Digital Economy & Emerging Tech opportunities.