SucSEED backs Anantadi to redefine Virtual Product Placement in advertising!!

SucSEED Indovation Ventures
4 min readJun 23, 2023


SucSEED backs Anantadi to redefine Virtual Product Placement in advertising

Anantadi has secured an undisclosed Seed Fundraise from SucSEED Indovation Fund and CIE IIIT Hyderabad under “AVISHKAR” Deep Tech Accelerator program and “SAMRIDH” Startup Accelerator of MeitY as part of its Seed round. By leveraging AI technology, the startup aspires to serve the entire entertainment and video creator economy with their innovative platform.

Anantadi is an AI backed Virtual Product Placement platform with the motto of “to build an AI-powered programmatic Ad platform that offers on-demand and virtual product placement solutions to the entertainment and video creator industry”. With Anantadi having the ability to control over their own content and can share with their trusted agencies and brands in a potentially new market, the founders saw an opportunity.

Anantadi aims to revolutionize the way products and signages are seamlessly integrated into entertainment content, making it more accessible and convenient for both advertisers and content creators. By leveraging AI technology, they aspire to serve the entire entertainment and video creator economy with their innovative platform.

Vikrant Varshney, Cofounder & Managing Partner of SucSEED Indovation Fund

Speaking on why they have invested, Vikrant Varshney Co-Founder & Managing Partner of SucSEED Indovation Fund, said, “According to a report by PwC, India’s media and entertainment industry is expected to reach approximately USD 54 billion by 2026, while advertising revenue in India is expected to reach USD 5.42 billion by 2024. We wanted to do our bit in that space with DeepTech solutions. Anantadi provides an advertising solution for brands through AI-based in-video advertisement, as opposed to traditional product placement, which is done at the time of filming.

Tushar Patil, the Founder and CEO of Anantadi

Tushar Patil, the Founder and CEO of Anantadi said, “ Anantadi fills a crucial gap in traditional product placement for TV shows, movies, music videos, and web series. Our AI backed virtual product placement solution changes the game by enabling on-demand and targeted product integration within existing and new video content. Through intelligent scene finder AI and programmatic approaches, brands can seamlessly embed their products, signage into various entertainment content and content producers can monetize their new and catalogue videos too.”

He further added that “Early-Stage Capital from SucSEED Indovation is a significant boost for us.. This funding will be instrumental in supporting our ongoing product development efforts and bringing our virtual product placement solution to market faster. Early Institutional capital is a strong vote of confidence in our vision and potential, allowing us to continue building towards a successful launch and positioning ourselves as industry leaders in the virtual product placement space.”

About SucSEED Indovation Fund — SucSEED Indovation Fund (SIF) is an AIF Cat-1 Venture Capital Angel Fund with a ₹100 crore corpus and has grown out of SucSEED Angel Network (SAN) and IIITH Tech Ventures, an early-stage tech seed initiative with IIIT Hyderabad Foundation. General Partners of the Indovation Fund have 100+ years of cumulative experience within technology, fund management, and start-up ecosystem and have already invested in 60+ startups. SIF attempts to support Indian Innovation for mass needs in the following Six (6) sectors




Security & RegTech,

Gaming, SportsTech, Mediatech & Emerging Tech and

EnterpriseTech SaaS